Retailing, Private Label and Global Competition
نویسندگان
چکیده
منابع مشابه
Retailing, Private Label and Global Competition
Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and indirectly, to retailers brand equity reinforcement. Moreover, private label products prove the reta...
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We study the impact of local competition on assortments' attractiveness. The first aim of our paper is to provide a simple and reproducible way to delineate a store trading area using widely available census data. The second aim is to develop a model of retail sales that takes into account competition intensity as well as assortment composition factors (namely price level and variety). We use s...
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Retail is the largest private industry in the world which accounts for 8 % GDP. In countries like US, UK, Germany, France major market share is in larger formats of business in terms of retail activities, categories, range, brands, and volumes etc. Indian retail industry is slowly inching its way towards becoming the next boom industry, as retail sector has been getting major attention from the...
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This paper presents empirical evidence that endogenous fixed costs play a central role in determining the equilibrium structure of the retail food industry. Using the framework developed in Sutton [Sutton, J. (1991). Sunk Cost and Market Structure: Price Competition, Advertising, and the Evolution of Concentration (MIT Press, Cambridge).], I construct a structural model of retail competition in...
متن کاملPrivate Label Positioning:
Among major benefits private labels bring to the retailer, we focus on the retailer’s ability to coordinate the prices of both the national brand and its store brand counterpart. By using product-line pricing, the retailer can exploit the differentiated nature of the two brands. This paper investigates the retailer’s problem of positioning her private label and the subsequent pricing issues. Wh...
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ژورنال
عنوان ژورنال: Symphonya. Emerging Issues in Management
سال: 2013
ISSN: 1593-0319,1593-0300
DOI: 10.4468/10061